Crowd funding has launched many a creative project internationally, and Brisbane’s Boss Moxi are trying it for themselves, taking to crowd funding to see their debut album released. Via initiative Indigogo, the band hope to raise the $7000 needed to print and distribute . Offering the usual rewards for donations like T-shirts and album streams, the band’s top prize is far from run of the mill. For just $350, you can leave your mark on the band, quite literally. Band members Dan Milad and Braydon Doig will get your initials tattooed on a body part of their choosing.
We had a chat to frontman Brayden Doig to find out more about their experience with the campaign.
Why did you choose to use Indiegogo?
There wasn’t so much a choice in the matter. We’ve independently released everything we’ve done in the past and each time we’ve learnt different things. We definitely thought heavily about approaching labels and talking with labels who had approached us but in the end we decided to release the album on our own. We’ve spent a lot of money recording this album, it’s taken us a long a time and cost a bit to get the right sound. We don’t make a lot of money and don’t heavily invest our individual cash into our band, we try and let the band support itself. Indiegogo was more like a experiment rather than a choice.
How have people responded?
The response has been pretty incredible. Like I said it was daunting initially launching the campaign to a fan base who have been awaiting the release of this album for the most part of two years. We’ve had an abundance of small contributions and anonymous larger donations that we never really expected from people. So far we’re more than a third of the way to reaching our goal with a solid month until the campaign ends. Of course it’s promoted all throughout the internet so there’s a few people who disagree with our lack of ‘self funding’ but most of that is a misunderstanding. We’ve self funded five years of constantly playing live, touring, recording and releasing our material but it’s a different story when you’re releasing 14 tracks in an album to each music industry around the world.
It was daunting there’s no doubt about that. We tried our best however to set it up like a somewhat glorified pre-order of the album. Rather than just asking people to throw money towards a blind cause or kind of musical charity, we made sure contributors were getting something back in return that was worth or to the value of their contribution. Of course most of our fans are broke musicians themselves so we never expected people just to throw money towards something they were probably struggling to do themselves.
Crowd-funding has been praised by many, as it allows for musicians to have a rare, personal connection with their fans. How have you found that aspect of the experience?
Initially it’s given us way more confidence in our release than we already had. This album isn’t just a selection of tracks thrown together for album’s sake, we’ve spent more than three years witting it start to finish. We’re currently hearing final mixes of the album and spent our new year listening to early mixes put into an full album sequence. What we’ve created we’re extremely proud of and simply want to assure it’s release at a highly professional level, for the purposes of it’s success of course. The campaign’s response makes us feel confident we can pull that off.
We can see the names of every contributor, even those who’ve opted to be viewed as anonymous. It is a personal connection, you start to realise the people, whether they’re friends, family or completely random actually care about what you’re doing with your music and want to see it thrive. Including the names you haven’t seen pop up yet, you start to speculate. It’s all very interesting, not sure if we’ll do this kind of thing again.
On your Indiegogo campaign page, you mentioned that this may be your final release, depending on the success of your debut album. Putting so much of your trust in your fans must be ?
Well last year in November we played what was publicly labeled our in-definite final Brisbane show. Ollie our guitar and sax player has been overseas for almost 2 months now and Sophie has her head in the books this year. I’m taking to album on tour down the east-coast in April with original member’s Milad and Grima, Twin Haus’ Nick McMillan on drums and two incredible horn players to fill out our brass section. Pretty much our band has disbanded, but the three of us are keeping this album alive for the purposes of it’s success. We’re not investing as much faith in our fans as is seems. At the end of the day, the music is brilliant yes but it’s art and it’s potential is still all very subjective in this game we play. We’re just going to do everything we can to release it properly so that if nothing comes of it, we can say that the band and it’s true fans did everything they could to see this album become the basis of a possible future in music for the band, Boss Moxi.
You can donate to the band’s cause here.