Video Premiere | Simi Lacroix’s ‘Tower of Strength’



Simi Lacroix is not human. He is an apparition, an advertisement, a media-made synthetic soft serve machine – a copy of a copy of a copy. Simi Lacroix is a postmodern nightmare dressed in high waisted pants and a polyester shirt. A repulsive egomaniac with a love for a certain decade’s decadent brand of blue eyed soul, lathered up with sophisticated harmony and quantised rhythms.

Today we premiere the latest head turning offering from Brisbane powerhouse Simi Lacroix with the video for his latest single, ‘Tower of Strength’. A member of These Guy and recently disbanded Seahorse Divorce (RIP), Brisbane musician Josh Coxton’s solo project Simi Lacroix takes all the beauty and bizarreness of mid-late 80’s pop and presents it with all the irony and ambiguity of the mid-late 2010’s artscape (whatever that is). ‘Tower of Strength’ is a bristling pop hit in the making, with an ear-worm melody and lyrics which use the language of love to detail a classic power struggle.

Keep an eye out for our artist portrait shoot with Simi Lacroix shot by Savvy Creative, out tomorrow.